As a musician, having a strong online presence is a great way to get people to pay attention to your music. While social media can be a great tool for promoting your songs, you also need to have a thriving website. This is so because at the end of the day, more internet users search for music through search engines than any other channel. As such, you need to ensure that your website is highly ranked by search engines in order for your music to be exposed to as many internet users as possible. This article aims to give you tips to optimize your rank on search engines so as to increase traffic to your website.
1. Have an informative title
The temptation to just have your artistic or band name as your page title can be a little overwhelming. After all, it is the easiest and most convenient option. But if you really want to rank highly on any search engines, start by having an informative title. This does not call for a title that is several sentences long, but rather one that describes your music brand a little. Are you a rock band? Or do you sing a cappella songs? Whatever it is that sets you apart from other musicians, use that to your advantage. You might also want to include the location where you are based as a musician, as that will make your site a little more unique.
Keywords truly hold the key to either the success or failure of your site. You need to choose your keyword with care, as they are perhaps the single most influential factor that search engines consider when they are ranking sites. Ideally, you should have about five to ten keywords spread well throughout your page. Today, search engines do not just consider how many keywords you use on your site. The engines also consider how they are used, and where they are placed.
Keywords need to be used in a manner that is relevant to your content, not just placed haphazardly in your page. They should be used to give more information about you, your music and your events. The best way to settle on a group of keywords is to put yourself in the shoes of the visitors to your site. Ask yourself what keywords they will include in the question they ask the search engine. Those words that will lead them to your music are what you need to include as keywords.
3. Page Description
Another way to improve your search engine rankings is to have an accurate and unique page description in your Meta tags. These Meta tags are usually found on the HTML of your site. It is of utmost importance that you have great Meta tags, as they play an indispensable role in search engine optimization. In fact, these brief descriptions of your page content are more visible to the search engines than they are to people, which explains why they need to be chosen carefully. The words in these Meta tags need to be not only informative, but also catchy. Like the keywords, they also need to answer questions about yourself and your music in a precise manner.
4. Fresh Content
Another great and relatively easy way to get your site ranked higher by the search engines is to regularly upload new content to your site. Search engines love such websites, and you get bonus points if your content is helpful to visitors. Feed your visitors with information about your music by giving them regular updates. Are you performing at a gig in the near future? Or are you about to release a new album? Make sure to write about it all in your page.
Additionally, in as much as other kinds of media such as images and videos can help drive traffic to your site, it is important that you have plenty of text to back this media. This is because search engines usually cannot interpret the videos or music, and it helps if you have text to elaborate more on the media.
5. Exchange Links
Link exchange also goes a long way in improving your search engine rank. Every time your site is linked in another site, the engines treat that as a vote. And the more the number of votes you have, the higher you will rank. The easiest way to get your site linked to another is to extend that courtesy to other similar websites. Aim at providing links to highly ranked websites in your own site, as that will also improve your own rank.
Search engine optimization may appear to be a daunting task, but it sure is worth every effort you put into it. It is the best way to have your site ranked highly among the countless others fighting for the attention of the masses. Also visit Tdfolio Creative’s Maine location and check out the scenery while you are at it.